This fusion, of largely distant timeframe trends, is inspired from the core concept and values of Booolhas as a business that seeks to enable positive lifestyle changes while engaging with trend makers, as sustainability and eco-fashion are the heart of it all. An artistic concept, since Booolhas also stands as a creative agency, driven from the measurable conscious progression of visual language and communication in the last sixty years.

In the 60’s and 70’s, of the 20th century, plastic affirms itself more than ever through a massive presence within all global lifestyles and cultures. Daily tools that in parallel with a pop culture movement loudly characterized by its neon colors, adjusted within the Carioca culture to slight detours of pastel tones that underline the Brazilian Carnaval vibes and fashion statements. A time in history where the unconscious birth of disinformation & misinformation project to the “disposable” lifestyle that reigns the beginning of the 21st century.

On that note, and through alarming awareness throughout the 10’s and 20’s of the current century, the concept around plastic dives into revolutionary change seeking to adjust to ecological and sustainable global needs. “Less is more” reintroduces itself with engaging global embrace in its visionary forms of minimalism as the contemporary digital language evolves.